“Be Wais at Magduda”
Anti-Scam Campaign Launch /
MNL 🇵🇭
In partnership with the nation's largest retail chain, SM Supermalls, the launch successfully combined reach and engagement. Not only did we take over SM Mall of Asia's Iconic globe LED screen, we also directed a live theatre production underscoring the launch's message: "Be smart and be cautious."
With Meta as one of its major partners, we maximized the tech giant's platform to reach a nationwide audience through Facebook's livestream capabilities.
By incorporating entertainment with technology, we managed to turn a mere public service announcement into a dynamic public experience that are educational yet entertaining.
We set the stage for the "Be Wais at Magduda" Campaign Launch, a call to be wise against misinformation and scams.
Esteemed partners with the campaign mascots and audience at SM Mall of Asia Music Hall.
Information through gamification: Trick-Track-Trap, a play on tic-tac-toe
The activitiy area filled with games, photobooths, and information against misinformation.
Information through gamification: mascot keychains won through claw machine participation.
We partnered with experienced theatre actors to perform comedic and informational skits with the mascots.
A performance by The Juans certainly drew a crowd.
You're in Wais (Wise) hands! A photobooth for the Wais citizens.
Mascots roving nearby areas to spread awareness.
A sentiment wall that surveys awareness and victims of scams.