House of Instagram Japan 2020 /

2020 marked Instagram's 10th year of social media influence in capturing the zeitgeist of the early quarter of the 21st century.

The final stop of their global celebration, which spanned from the Latin Americas then, across the Middle East and finally to the Far East, fell on our shoulders. Unfortunately, with the pandemic ravaging the entire planet, the celebration for the world's biggest social media platform was contained virtually.

With the theme, "House of Instagram", this flagship virtual event extended our work beyond Southeast Asia to the wider Asian region.

Our scope included designing and producing the event website, transforming the Splashthat platform into an interactive virtual venue, and managing content production for engaging experiences. We also produced key videos—featuring Instagram’s Vice President in the U.S. and a Tokyo shoot with Facebook Japan’s Country Director—leveraging versatile backdrops across sessions.

This project became a critical but important litmus test of our capabilities as a team. Unbeknownst to us, the steep learning curve became a reliable bridge to transition from offline to online productions. It signalled our foray into digital content curation, visual storytelling strategy, and cross-border logistics.