Lazada E-Volution 2023 /

Emerging from the heels of COVID-19 global health emergency, we got the chance to partner with Lazada Marketing Solutions.

While international borders were still cautiously opening up, we worked round-the-clock for a virtual summit to connect stakeholders across the Southeast Asian region.

The scope may be familiar to us - RSVP management, creative and production direction, and full virtual show conceptualization - but the circumstance was not.

In spite of it, the team traveled to Singapore to execute a two-day virtual reality recording with the speakers, produced high-quality content set against custom-designed virtual environments while working on an oppressive timeline. With seemingly endless coordination done remotely - all departments and partners from motion graphics, scriptwriting, and post production - we were able to produce an immersive video that carried the summit's theme of "evolution".

The summit broke away from standard virtual formats—showcasing Lazada’s products and technology in a dynamic, engaging way that reinforced their position as a market leader.